VISUAL MERCHANDISING - Pukka tea/Toogood
An afternoon assignment staging a collaboration between Pukka tea and any chosen brand. I got my inspiration from the clothing and design brand Toogood, by Fay Toogood.
SURROUNDINGS Moodboard
Creating a moodboard that tells something about your past or present surroundings. I wanted to tell about the winter in the dark and cold north were I grew up. My own experience of how depressing it can be, made me think about immigrants that comes from a very different environment. The loss of their safe space, known surroundings, the light, and warmth must be a truly difficult experience.
I wanted to protect them and comfort them by dressing them in very warm bright outdoors garments. To give them this almost space-like shell to hide in. A way of letting this new overwhelming experience have a warmer, softer welcome.
PASSIVE/AGRESSIVE Moodboard
ENVIRONMENT & ETHICS Assignment
School-assignment at Stockholms Tillskärarakademi, interpreting "Environment and ethics" by designing and presenting a remake of a white scrub.
I looked at the internal physiological problems we suffer because of the toxic substances we use during the process of creating fashion. Diseases like cancer are becoming almost plague like, children are born with brain-damage and anatomical defects. How might these toxins affect our DNA in the long run?
I kept the garment white for the clinical feel. Then cut the robe in half and turned it inside out - back and forth, to get the high collar leaning in against the throat with a slight discomfort when worn. The printed size 50 I wanted shown as an indication of how human lives is just numbers and very disposable considering our planets well being. The red wool-thread symbolises blood vessels, and the bobinett skirt brings in a sense of vulnerability to the composition. Hair natural and the make up modest and pale with a bit of "smeared vanity" on my lips.
PRODUCT STYLING / FLATLAYS
VISUAL MERCHANDISING Fashion History
The assignment was to mix two different eras. I worked with 20's strictness turning the mannequins into whispering blindfolded ladies. Contrasting that with a 60's vibrant playful short dress, remade into a mouth with an exaggerated teeth gap a la' Brigitte Bardot meets rabbit!
